Client: Brooklyn Coffee, Coffee Shop
What we did: Branding / Strategy / Art Direction / Print Design / Website / Photography / Film
Originally coming to us looking for a play on the Brooklyn 'B', synonymous in Brooklyn and America as a whole, the inspiration for the current 'B' logo with its subtle but ornate, structured embellishment derives from its founders origins and reflects upon the rigid and architectural nature of its surroundings. The brand stationery supports and compliments the location interior: a blend of raw materials, concrete, gallery-like and monochromatic. The selection of strong untreated card stock in natural tone draws comparisons with the interior concrete finishes and organic nature of the coffee bean.
In a bid to hit the ground running, a trilogy of short videos were created to document Bryan's journey. Brooklyn Coffee had just received their keys when we got on board so we decided to record the narrative as it played out. The teaser clips commence with a visual introduction to the man behind the brand, his obsession with coffee and immersion in surf / skate culture. Heading down the dark corridor of his home in London he pulls open the door and steps into the light; into the unknown. We follow as the blank, concrete canvas is transformed from Shoreditch-shabby to Brooklyn-chic, shuffling in the polished concrete work tops and testing out La Marzocco coffee machine. The final brand film sets up the stance of the business in its new location, bringing together the three previous chapters, providing an end to the journey and the beginning of a new one.