Heritage tailoring brand, Nutters Of Savile Row, resurrected by British tailor - David Mason,made steps in the digital arena following a successful collaboration with Peter Werth at London Collections: Men A/W 13. The play on Northern Soul, with breakdancing models, announced that the label, first introduced by ‘Rebel On The Row’ - Tommy Nutter was back and making a mark.
In line with this statement of intent, Candy Black was tasked with introducing the brand to a digital platform, creating a portfolio site that remained sensitive to Savile Row, traditional British tailoring and the original rock ’n’ roll clothier of the 1960’s and 70’s. With ambitious and flamboyant cuts and silhouettes, the bespoke build provided the ideal backdrop to frame the colourful history of NOSR whilst placing it amongst the elite in luxury men’s fashion brands.
Maintaining the brand’s logo and identity, the key focus was in the presentation of visual narrative, important in laying the foundations of the re-introduction of such a prominent business of yesteryear, dressing superstars, such as George Harrison, Mick Jagger and Elton John to name a few.