Branding Strategy Art Direction Print Design Website Photography Film
The Brooklyn Coffee branding is minimalist, carrying the location / address to enhance its sense of place and identity based upon both its spiritual and physical homes. Originally coming to us looking for a play on the Brooklyn 'B', synonymous in Brooklyn and America as a whole, the inspiration for the current 'B' logo with its subtle but ornate, structured embellishment derives from its founders origins and reflects upon the rigid and architectural nature of its surroundings. The brand stationery supports and compliments the location interior: a blend of raw materials, concrete, gallery-like and monochromatic. The selection of strong untreated card stock in natural tone draws comparisons with the interior concrete finishes and organic nature of the coffee bean.