Client: Graduate Fashion Week
What we did: Branding / Art Direction / Print Design / Signage Design / Website
Showcasing the work of over 1,000 graduates from the most influential and inspiring UK and international universities, GFW represents the future of creative design talent, bridging the gap between graduation and employment and being responsible for launching the careers of some of the most successful designers of our time including Christopher Bailey, (who was the winner of the first ever Graduate Fashion Week Gold Award), Stella McCartney, Giles Deacon, Matthew Williamson and Julien Macdonald.
This is the third consecutive season Candy Black has been working with Graduate Fashion Week, assisting in its event space branding from Earls Court to its new home at the Truman Brewery. The 2014 show included a seasonal, themed brand concept which featured as digital (on the GFW website) and print (in the form of show invites and event brochures) as well as the larger-than-life window displays, informational signage (way-finding) and location frontage.