Candy Black | Boutique Design Agency | Graphic Design, Web Design, Branding | Poole & London
TO&CO Bottle 1-2.jpg

The Optimist & Co.


Client: /
What we did: Branding / Strategy / Art Direction

A concept branding project for the ‘Purbeck Brewery’, The Optimist & Co serves to introduce the popular movement of craft beer, coming out of the USA and surging within the UK market.


Outside of London, craft beers play second fiddle to the big imports and local heritage brews, but it has been a rapidly growing market over the past 5 years with many becoming as well-known and widely available as their bigger budget competitors.

Taking inspiration from locality and environment (including coastal cliff-sides, the sea and sailing heritage), The Optimist & Co is formed of non-traditional branding (for the sector) with the aim of bringing craft beers to a wider audience.